Nasolabial folds are one of those features most people don't notice until they do. Then they notice them in every photo. The lines that run from the sides of the nose to the corners of the mouth deepen with age as the face loses volume and the skin loses elasticity. Diet and skincare don't move them. Topical retinoids slow the process but don't reverse it.
Filler for nasolabial folds is the most common non-surgical treatment for this area, and for most patients it delivers a clear, natural-looking improvement in a single appointment. This article covers how it works, what the results look like at one, six, and twelve months, what it costs at New Day Medspa in Jacksonville, and who it actually suits.
What does this article cover?
- Why nasolabial folds form and what filler does differently from topical treatments
- What filler for nasolabial folds results look like week by week and at 12 months
- What a treatment appointment at New Day Medspa involves
- What nasolabial fold filler costs in Jacksonville and who is a good candidate
Key takeaways
- Hyaluronic acid filler is the standard treatment for nasolabial folds; it adds volume to the fold and surrounding tissue, reducing depth and shadow.
- A clinical study found fold severity improved measurably from baseline to month 12, with most subjects returning to normal activities within 24 hours of treatment.
- Results last approximately 6 to 24 months depending on filler type, injection depth, and individual metabolism.
- At New Day Medspa, dermal fillers start at $499 per area; a complimentary consultation helps determine the right product and volume for your fold depth and facial structure.
Why nasolabial folds form and what filler actually does
Nasolabial folds aren't wrinkles in the traditional sense. They're a structural feature that becomes more visible as the mid-face loses volume. The fat pads that sit in the cheek area shift downward over time. The skin over the fold loses its support from below. The result is a crease that runs more deeply, casts more shadow, and shows more prominently in photos and in person.
Botox doesn't treat this area. Botox relaxes muscles, and nasolabial folds aren't caused by muscle contraction. They're caused by volume loss and tissue descent. That's why filler is the right treatment category here, not a wrinkle relaxer.
Hyaluronic acid filler works by adding volume directly into or around the fold. Depending on how the folds present, a provider may inject directly into the fold, into the cheek above it to lift the fold from the other side, or both. Either approach restores structure and softens the crease without flattening the face.

What filler for nasolabial folds results look like
Nasolabial fold filler results are visible immediately after treatment, though mild swelling in the first 48 hours means the final result is better assessed at day 7 to 14.
A 12-month observational study of 70 subjects treated with hyaluronic acid filler for nasolabial folds found that fold severity improved from baseline to month 12, with a mean improvement of 0.8 points on a 5-point severity scale. 82% of subjects returned to normal activities within 24 hours of treatment. Subjects also reported feeling more confident and more comfortable in social situations. (PMC: Hyaluronic Acid Filler for Nasolabial Folds, 12-Month Outcomes)
Results vary by starting depth. Shallow folds respond clearly with a single session. Deep folds may benefit from a small volume touch-up at two weeks or a second appointment at 6 months.
Expert tip: Patients often focus entirely on the fold itself when a better result comes from treating the cheek above it. Mid-face volume loss causes tissue to descend and pile up at the fold line. Placing filler in the cheek creates a structural lift that reduces fold depth without directly touching the fold. Many providers use a combination: cheek filler for structural support, with a small direct amount in the fold for the final degree of softening. This tends to look more natural than filling the fold alone.
A complimentary consultation at New Day Medspa maps your fold depth and mid-face volume to determine the right approach before any product is placed; book here.
What a nasolabial fold filler appointment involves
A nasolabial fold treatment at New Day Medspa starts with a consultation that maps the fold depth, the mid-face volume loss contributing to it, and whether the goal is direct fold treatment, cheek-based lift, or both.
Topical numbing cream is applied before injections begin. Most hyaluronic acid fillers used in this area also contain lidocaine, which provides additional comfort during the injection. The injections are placed with either a needle or a cannula depending on the technique and area being treated. Total injection time is typically 10 to 20 minutes.
Patients leave the same day. Swelling is common in the first 24 to 48 hours and resolves on its own. Bruising is possible and usually clears within 5 to 7 days. There's no medical downtime, though providers typically recommend avoiding strenuous activity and direct sun for 24 hours. The most serious risk, though rare, is filler being accidentally placed in a blood vessel, which can cause skin or vision problems. This is why who injects matters more than the brand. Call your provider right away if you notice unusual skin color changes, severe discomfort, or any vision change after treatment.
A follow-up check at two weeks lets your provider assess the settled result and decide whether a small adjustment is needed before the next retreat point.

Does cheek filler treat nasolabial folds?
Cheek filler treats nasolabial folds indirectly. When volume is restored higher up in the mid-face, the tissue that descended and created the fold gets structural support from above. The fold becomes shallower, the face looks more lifted, and the improvement often looks more natural than filling the fold line directly.
For patients whose folds are primarily the result of mid-face volume loss rather than deep fold creasing, cheek filler alone may be the better starting point. For patients with both volume loss and deep crease lines, a combination approach tends to give the most complete result.
Your provider maps this at consultation based on how your folds are presenting and how much mid-face volume loss is contributing versus intrinsic fold depth.
What nasolabial fold filler costs in Jacksonville
At New Day Medspa, dermal fillers start at $499 per area. Nasolabial folds are typically treated as one area across both sides. Patients who benefit from adding cheek filler for structural lift pay per area.
These are starting rates. Volume used varies by fold depth, facial anatomy, and goal. A complimentary consultation at New Day Medspa maps the area count and volume before any commitment.
Financing is available through Cherry, PatientFi, Afterpay, and Klarna.

Who is a good candidate for nasolabial fold filler?
Good candidates have visible nasolabial folds that bother them in photos or in person, realistic expectations for a non-surgical result, and a stable weight. Significant weight changes after treatment shift the result because they change the underlying tissue distribution.
Patients who aren't suited for filler in this area include those with active skin infection near the treatment site, those on blood thinners who can't pause them before treatment, and those who want a surgical outcome from a non-surgical procedure. Deep surgical folds or significant skin laxity may respond partially to filler alone, and patients may benefit from discussing combining it with a skin-tightening treatment.
Patients who have had filler in this area before, from another provider or an older product, should mention it at consultation. Product placement from a previous provider affects what's appropriate in the current appointment.
About New Day Medspa
New Day Medspa is a medically guided aesthetic practice located at 6817 Southpoint Parkway, Suite 2501, Jacksonville, FL 32216. Dermal filler treatments, including nasolabial fold filler and cheek filler, are performed by licensed ARNPs and PAs who assess fold depth, mid-face volume, and treatment goals at a complimentary consultation before any product is placed. Dermal fillers start at $499 per area.
Suggested articles
Dermal Fillers Near Me in Jacksonville: What to Compare Before You Book covers what to look for when choosing a filler provider in Jacksonville, including credentials, product selection, and consultation process — useful context before booking a nasolabial fold appointment.
Dermal Fillers for Cheekbones in Jacksonville: What to Expect Before, During, and After explains cheek filler in depth, which matters because cheek filler is often the structural component of a nasolabial fold treatment rather than a separate area.
Botox and Fillers Together in Jacksonville: How a Combination Appointment Actually Works explains how combining Botox and filler in a single visit works, which matters for patients who want to address both dynamic lines and nasolabial folds in one appointment.







